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Posts
- Founders: You're Selling Change, Not a Product
- A Guide to Onboarding Your Commercial Hires
- The Founder's Guide to Creating Your First Sales Playbook
- How to Master Enterprise Sales
- The Importance of Founder-Led Sales: Why You Need to Build a Revenue Engine for Your SaaS Startup
- Insights from a VC: A Conversation with David Levine
- How to Increase Contract Values
- The Art of Negotiation
- When is the Right Time for a VP of Sales?
- Why Every Founder Should Master Outbound Sales
- When to Hire Your First Sales Leader
- Why the SDR Role is More Critical Than Ever for B2B Tech Startups
- Why 95% of Your Sales Opportunities Are Won (or Lost) in Discovery
- How to Run an Effective Demo Process
- Why Early-Stage Founders Must Do Things That Don't Scale
- Stop Hiring Blindly: The GTM Diagnostic Every Founder Needs
- How Founders can Master Sales Qualification in B2B Tech Startups
- The Power of Partner Channels
- Creating Effective Job Descriptions: A Guide for B2B Tech Startups
- How to Identify Your Trigger Points for Growth
- Scaling Your Sales Team: The SDR vs AE Dilemma
- Building a Winning Sales Culture: A Founder's Guide to Early-Stage Success
- Turning Objections into Opportunities
- How to Implement a Powerful Qualification Process
- Why Defining ICPs Must be the First Step in a Founder’s Sales Strategy
- How VCs Standout in a Competitive Marketplace
- How to Equip your Portfolio with Better Sales Success
- Building v Billing: How to Hit Sales Targets Whilst Growing a Sales Team
- Your First 90 Days in a New Sales Leader Role
- Qualify Your Own Career Opportunities Like it's a Sales Process
- Founders: Your First Steps to Mastering Sales Success
- From Seed to Series A - What's the Difference in Their Approach?
- Nobody Cares About Your Product
- VC Perspective: When to Transition from Founder Led Sales
- Founders v Salespeople: What Investors Look For in Your "Sales" Skills
- Stuck in AI Purgatory? The Role of AI in a Revenue Function
- Don't Wait to Launch: Your First Version isn't Perfection
Pages
Case Studies
- Founding UK commercial team built for proptech scaleup
- Commercial team build out for entertainment tech business
- Supporting CCO to grow founding sales team
- Multiple hires to support a revenue leader to build repeatability
- Hiring Chief Revenue Officer to lead the GTM motion
- Recruitment of 2 SDRs to support top of funnel activity
- First UK hire for deep learning-AI business
- Fast recruitment of enterprise account executive
- Strategic hire of an enterprise sales manager
- Recruitment of SDR to support repeatable sales motion
- Comprehensive service to identify and onboard SDR in EMEA
- First sales leader for high-growth rec tech business
- GTM Review led to AE role for FinTech business
- GTM review and workshop to ensure repeatable sales motion
- Hiring strategy and GTM review to support growth
- Targeted headhunting and GTM review to fuel business growth
- In-depth GTM strategy and recruitment of a Head of Sales
- Sales structure support for early stage startup
- Building outbound sales motion and hiring the first SDR
Content Hub
- Revenue speaks louder than any pitch
- Why your best salespeople are walking out the door (and how to keep them)
- The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures
- What sales data should early-stage founders track
- How mishiring destroys early stage B2B SaaS companies
- Angel or VC investment. What's right for your B2B SaaS startup?
- How to build investor trust before you pitch with Brad Scott from Maven
- How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures
- How to deal with being ghosted in sales
- Why understanding sales motivations is critical for B2B tech founders
- Don’t hire an SDR without reading this first
- Value-Based Selling: It’s sales without the selling
- How to judge a great sales candidate for your startup
- Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures
- How to be an effective sales leader as a founder
- Why your enterprise sales strategy shouldn't rely on free trials
- Why founders need to bring the whole GTM together
- How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire
- How to create your first sales playbook
- Founders: You’re selling change, not a product
- Q2 Cosmic Collective Dinner
- The founder’s guide to creating your first sales playbook
- Sales webinar
- How to master enterprise sales
- Q3 Cosmic Collective Dinner
- Why we're lacking good investment ready businesses: David Levine at Manchester Angels
- A guide to onboarding your commercial hires
- Q4 Cosmic Collective Dinner
- When is the right time for a VP of Sales?
- The importance of founder-led sales
- Why defining ICPs must be the first step in a founder’s sales strategy
- How to implement a powerful qualification process
- VC viewpoint: When to transition from founder-led sales
- What makes a pre-seed startup fundable? Insights from Ollie at Concept Ventures
- Stop wasting time: Qualify leads like a pro
- Turning objections into opportunities
- Your first steps to nailing your sales process
- How to build a winning sales culture
- Metrics that differentiate Seed & Series A businesses
- Scaling your sales team: The SDR vs AE dilemma
- Want to close more deals? Fix your discovery
- The role of AI in a revenue function
- How to identify your trigger points for growth
- Nobody cares about your product
- Stop trying to build perfection
- Creating effective job descriptions
- The importance of founder-led sales
- Your first 90 Days of outbound: What to actually do
- The power of partner channels
- How founders can master sales qualification in B2B tech startups
- Stop hiring blindly: The GTM diagnostic every founder needs
- Why early-stage founders must do things that don’t scale
- How to run an effective demo process
- Why 95% of your sales opportunities are won (or lost) in discovery
- Why the SDR role is more important than ever for B2B tech startups
- When to hire your first sales leader
- Why every founder should master outbound sales
- The art of negotiation
- How to increase contract values