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The founder’s guide to creating your first sales playbook
There’s one thing that makes founder-led sales easier to scale and most teams wait far too long to build it.
A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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How to judge a great sales candidate for your startup
How to spot and hire startup-ready sales talent: focus on grit, coachability, curiosity, ownership mindset, and stage fit over impressive resumes.
22 May 2025
How to be an effective sales leader as a founder
Why founders must lead sales early, act like a CRO, and build structure before handing off to a sales team.
13 May 2025
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