Many founders fall into the trap of getting stuck in the development phase, constantly building and refining their product until they believe it’s perfect.
We spoke to Anthony Rose, CoFounder & CEO at SeedLegals to understand more about this common pitfall and he explains why launching early is crucial.
The core message? Customers will tell you what they really want through iteration, not by waiting for a mythical perfect product.
Here’s a breakdown of Rose’s key points:
- The myth of perfection: Founders often get hung up on building their dream product, neglecting the fact that customer needs can be vastly different.
- The risk of overbuilding: By trying to anticipate everything a customer might want, you end up building features they don’t need and neglecting features they crave.
- The power of Minimum Viable Products (MVPs): Focus on building just enough to solve a specific problem for your target audience. This allows you to get real-world feedback and iterate quickly.
- Embrace the early launch: Don’t be afraid to launch a bare-bones version of your product. People understand that startups are in a constant state of development.
- The danger of building in a vacuum: Don’t wait until everything is perfect before getting customer feedback. Launch early, gather insights, and adapt accordingly.
By following these steps, you can avoid the perils of development purgatory and get your product into the hands of real users who can help you shape it into a success.
Watch the video here:
