In our latest interview with industry leaders, we spoke with Ben Miller, a Fractional CRO and Managing Partner at Miller Growth Advisory. This episode focused on a crucial concept for SaaS founders: understanding how customers perceive your product.
Customers don’t care about your product, they care about their problems.
Focusing solely on features misses the mark.
How to win them over:
- Help potential customers recognize the problems they have that your product can solve. Often, these problems may not be readily apparent.
- Guide potential customers to understand their pain points and how your product alleviates them.
- For many startups, there’s no pre-existing market – it’s the founder’s job to create it by highlighting the problems their solution addresses.
By following these steps, SaaS founders can effectively communicate the value proposition of their product and turn potential customers into loyal users.
To listen to the full interview and learn more about Ben Miller’s insights, watch the video below.
