Most B2B tech founders either avoid outbound sales like the plague or jump into it with zero structure and burn out by week two.

This playbook is the fix.

It’s a practical, founder-first guide to building an outbound sales motion that doesn’t rely on spammy automation or aggressive hard-sells. Instead, it shows you how to build something sustainable, repeatable and actually useful for your business.

You’ll get a step-by-step 90-day plan with exactly what to do each month, which tools to use (without blowing your budget), how to craft outreach that doesn’t make prospects roll their eyes, and what success actually looks like.

Plus, you’ll pick up smart tips for handling objections without panicking, and learn what metrics are worth paying attention to. If you’re serious about growing your sales without waiting around for inbound leads that may never show up, download this and start building something real.to gain traction.

Outbound sales, on the other hand, puts founders in control of revenue growth.