Playbooks, guides and insights on all things GTM for B2B tech founders

How to create your first sales playbook

Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.

Stop wasting time: Qualify leads like a pro

Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.

Want to close more deals? Fix your discovery

Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.

Your first 90 Days of outbound: What to actually do

Build a founder-led outbound sales engine in 90 days. Get a clear plan, smart tools, and messaging that works.

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