Playbooks, guides and insights on all things GTM for B2B tech founders

The importance of founder-led sales

6 January 2025

View more
How to judge a great sales candidate for your startup

How to judge a great sales candidate for your startup

How to spot and hire startup-ready sales talent: focus on grit, coachability, curiosity, ownership mindset, and stage fit over impressive resumes.

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Ken Thomas shares how founders should pitch, spend capital, hire, and structure GTM to raise and grow with early-stage funding.

VC viewpoint: When to transition from founder-led sales

Metrics that differentiate Seed & Series A businesses