Brought to you by Cosmic Partners

Playbooks, guides and insights on all things GTM for B2B tech founders

What stage are you at?

Explore content most relevant to you.

I’m a founder currently doing sales.
Transitioning from founder led sales.
I have an established sales team.

Browse by

Article
Download
Video
Event

Featured

Want to close more deals? Fix your discovery

Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.

20 January 2025

Want to close more deals? Fix your discovery
Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

22 May 2025

Founders: You’re selling change, not a product

Founders: You’re selling change, not a product

9 April 2025

The founder’s guide to creating your first sales playbook 

The founder’s guide to creating your first sales playbook 

25 March 2025

A guide to onboarding your commercial hires

A guide to onboarding your commercial hires

11 March 2025

GTM support for founders

View more
How to judge a great sales candidate for your startup

How to judge a great sales candidate for your startup

How to spot and hire startup-ready sales talent: focus on grit, coachability, curiosity, ownership mindset, and stage fit over impressive resumes.

22 May 2025

How to be an effective sales leader as a founder

How to be an effective sales leader as a founder

Why founders must lead sales early, act like a CRO, and build structure before handing off to a sales team.

13 May 2025

Why your enterprise sales strategy shouldn’t rely on free trials

25 April 2025

Why founders need to bring the whole GTM together

25 April 2025

Founders: You’re selling change, not a product

9 April 2025

The founder’s guide to creating your first sales playbook 

25 March 2025

Founder playbooks

View more

How to create your first sales playbook

9 April 2025

How to create your first sales playbook
Stop wasting time: Qualify leads like a pro

Stop wasting time: Qualify leads like a pro

6 February 2025

Want to close more deals? Fix your discovery

Want to close more deals? Fix your discovery

20 January 2025

Your first 90 Days of outbound: What to actually do

Your first 90 Days of outbound: What to actually do

6 January 2025

The VC perspective

View more

COSMIC CONVERSATIONS

From pitching to closing, straight from the source.

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

22 May 2025

How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire

24 April 2025

Why we’re lacking good investment ready businesses: David Levine at Manchester Angels

13 March 2025

What makes a pre-seed startup fundable? Insights from Ollie at Concept Ventures

6 February 2025

Founder events

Dinner

Q2 Cosmic Collective Dinner

London, UK

18 June, 2025

Webinar

Sales webinar

Online

9 July, 2025

Dinner

Q3 Cosmic Collective Dinner

London, UK

24 September, 2025

Dinner

Q4 Cosmic Collective Dinner

London, UK

10 December, 2025

Find out more about upcoming events

SponsorAttend

Powered by
Cosmic Collective

60 second sales tips

GTM Resources is where B2B tech founders come to get practical support to help grow revenue.

Whether you're still handling sales yourself, starting to hand things over, or managing a team, the content is broken down to match where you’re at, so you're not wasting time on stuff that doesn’t apply to you. Get playbooks, how-to guides, and honest advice to help you scale – and mitigate risk.

Recent

How to judge a great sales candidate for your startup
Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures
How to be an effective sales leader as a founder
Why your enterprise sales strategy shouldn’t rely on free trials
Why founders need to bring the whole GTM together

Content delivered by

close

VC viewpoint: When to transition from founder-led sales

close

Your first steps to nailing your sales process

close

Metrics that differentiate Seed & Series A businesses

close

The role of AI in a revenue function

close

Nobody cares about your product

close

Stop trying to build perfection

close

The importance of founder-led sales