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Stop throwing proposals over the fence: How to co-create business cases that close
I've used this with founders who've gone from 8% win rates to 33% in under a year.
How do VCs assess founders and pipeline? Insights from Edward Keelan at Octopus Ventures
What investors look for from pre-Series A to Series B, why founder quality comes first, and how to build a repeatable go-to-market motion.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
20 September 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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Stop throwing proposals over the fence: How to co-create business cases that close
I've used this with founders who've gone from 8% win rates to 33% in under a year.
23 February 2026
The death of the SDR (and the rise of the GTM Engineer)
Here’s why lean teams, smarter workflows, and GTM engineers are replacing SDRs in many SaaS startups.
20 January 2026
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GTM shorts: Quick takes from B2B growth experts
