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GTM expertise to help you master your Established Sales Team
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A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
20 January 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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Why your enterprise sales strategy shouldn’t rely on free trials
Free trials hurt enterprise sales; focus on paid trials, proof of concepts, and full commitment instead of giving prospects an easy way out.
25 April 2025
Why founders need to bring the whole GTM together
Founders must align all GTM teams early, share revenue goals, meet weekly, use one CRM, unify messaging, and focus efforts to drive faster growth.
25 April 2025
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