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How to judge a great sales candidate for your startup
How to spot and hire startup-ready sales talent: focus on grit, coachability, curiosity, ownership mindset, and stage fit over impressive resumes.
How to be an effective sales leader as a founder
Why founders must lead sales early, act like a CRO, and build structure before handing off to a sales team.
Why your enterprise sales strategy shouldn’t rely on free trials
Free trials hurt enterprise sales; focus on paid trials, proof of concepts, and full commitment instead of giving prospects an easy way out.
Why founders need to bring the whole GTM together
Founders must align all GTM teams early, share revenue goals, meet weekly, use one CRM, unify messaging, and focus efforts to drive faster growth.
Founders: You’re selling change, not a product
Most founders think they’re selling a tool. They’re not. There’s a much bigger shift you need to make if you want to close bigger, better deals
The founder’s guide to creating your first sales playbook
There’s one thing that makes founder-led sales easier to scale and most teams wait far too long to build it.
How to master enterprise sales
Selling to big businesses? It’s not just a bigger deal size. You’ll need to rethink far more than your price point.
A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
When is the right time for a VP of Sales?
Hiring your first sales leader too soon, or too late, can stall growth. The timing here is more nuanced than you might think.
The importance of founder-led sales
There's one underrated skill that separates struggling startups from those that scale fast. Most founders overlook it early on.
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