Multi-threading: The one thing enterprise sales teams do that you don’t

You spent 4 months finding your first sales hire. Don’t lose them in 90 days.

You spent 4 months finding your first sales hire. Here's how to onboard them properly so they don't fail in the first 90 days.

When and how to transition from founder-led sales

The transition from founder-led sales to a dedicated sales team is probably one of the biggest decisions you'll make in your company's early stages.

Stop throwing proposals over the fence: How to co-create business cases that close

I've used this with founders who've gone from 8% win rates to 33% in under a year.

Why post-raise urgency makes founders hire badly (and how to avoid it) 

Before early GTM hires after funding, read a short guide for SaaS founders on what to weigh so headcount decisions protect product focus and runway.

Why early sales traction is one of the most misleading signals in SaaS 

Why early SaaS wins can mislead: founder-led deals, free trials and networks mask repeatability. Learn to test signals to build a process then hire.

When should you build your first sales playbook?

Hiring your first salesperson without a playbook is chaos. Here’s when to build one, and why it saves time, money, and painful mis-hires.

The death of the SDR (and the rise of the GTM Engineer)

Here’s why lean teams, smarter workflows, and GTM engineers are replacing SDRs in many SaaS startups.

Stop hiring for tomorrow and start hiring for today’s reality

Hiring too senior too soon kills momentum. Learn how to match your sales hire to your current stage and avoid the experience trap that burns cash.

Why you need to coach (not just manage) sales teams

Learn why early-stage founders need to stop managing and start coaching their sales teams with 5 practical steps to improve performance and retention.