What stage are you at?
Explore content most relevant to you.
GTM expertise to help you master Founder led sales
Featured
Founders: You’re selling change, not a product
Most founders think they’re selling a tool. They’re not. There’s a much bigger shift you need to make if you want to close bigger, better deals
The founder’s guide to creating your first sales playbook
There’s one thing that makes founder-led sales easier to scale and most teams wait far too long to build it.
The VC perspective
View moreCOSMIC CONVERSATIONS
From pitching to closing, straight from the source.
Founder led sales playbooks
View more
How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
View more
Why your enterprise sales strategy shouldn’t rely on free trials
Free trials hurt enterprise sales; focus on paid trials, proof of concepts, and full commitment instead of giving prospects an easy way out.
25 April 2025
Why founders need to bring the whole GTM together
Founders must align all GTM teams early, share revenue goals, meet weekly, use one CRM, unify messaging, and focus efforts to drive faster growth.
25 April 2025
Founder events
Find out more about upcoming events
Powered by
Cosmic Collective
