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GTM expertise to help you master Founder led sales
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How to build investor trust before you pitch with Brad Scott from Maven
Investor trust starts before the pitch. Build relationships, share updates and tailor your approach long before raising
How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures
Clarity, traction and vision are what top VCs look for before backing a Series A startup
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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When hiring, TAC is your TAM, this is why you need to know your total addressable candidates
Most hiring drags on for months because founders don’t know their Total Addressable Candidates. Here’s how to fix that.
22 October 2025
Why every B2B founder needs a backward sales plan (and how to build one)
Stop chasing revenue and start reverse-engineering it. Build a backward sales plan that turns targets into daily, predictable actions.
15 October 2025
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GTM shorts: Quick takes from B2B growth experts
