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GTM expertise to help you master Founder led sales
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Stop throwing proposals over the fence: How to co-create business cases that close
I've used this with founders who've gone from 8% win rates to 33% in under a year.
How do VCs assess founders and pipeline? Insights from Edward Keelan at Octopus Ventures
What investors look for from pre-Series A to Series B, why founder quality comes first, and how to build a repeatable go-to-market motion.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
20 September 2025
How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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When and how to transition from founder-led sales
The transition from founder-led sales to a dedicated sales team is probably one of the biggest decisions you'll make in your company's early stages.
23 February 2026
Stop throwing proposals over the fence: How to co-create business cases that close
I've used this with founders who've gone from 8% win rates to 33% in under a year.
23 February 2026
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GTM shorts: Quick takes from B2B growth experts
