Playbooks, guides and insights on all things GTM for B2B tech founders

Why understanding VC economics makes you a better founder with William Welton at Fuel Ventures

Where does VC money actually come from? Fuel Ventures’ William Welton breaks down venture economics and what founders should know.

The return maths founders must understand before raising capital with Andy Hall at Pembroke

Andy Hall of Pembroke shares the return math founders must understand before raising venture capital, from valuation to scalability.

Who you need on the early team to turn capital into traction with Amrit Sami at Mercia Ventures

Who should you hire first to turn capital into traction? A practical guide to building the right early team after raising funding.

Edward_Keelan

How do VCs assess founders and pipeline? Insights from Edward Keelan at Octopus Ventures

What investors look for from pre-Series A to Series B, why founder quality comes first, and how to build a repeatable go-to-market motion.

Richard Harley

How to show traction that investors trust with Richard Harley at Blackfinch Ventures

Earn investor trust with repeatable revenue healthy margins early retention and founder led sales that prove your engine works.

Oli-Hammond-Fuel-Ventures

The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures

Oli Hammond of Fuel Ventures breaks down what makes a founder investable and the metrics that matter most at seed

Brad Scott, Maven

How to build investor trust before you pitch with Brad Scott from Maven

Investor trust starts before the pitch. Build relationships, share updates and tailor your approach long before raising

Freddie

How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures

Clarity, traction and vision are what top VCs look for before backing a Series A startup

Kenneth Thomas

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Ken Thomas shares how founders should pitch, spend capital, hire, and structure GTM to raise and grow with early-stage funding.

Mattias Ljungman

How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire

Mattias of Moonfire shares actionable insights on founder traits, pitching strategies, and scaling B2B SaaS companies from seed to growth stage.

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