For VCs and platform teams
Built by SaaS sales leaders, for your portfolio.
Over a decade of VP Sales experience across VC-backed SaaS businesses, now focused on helping your founders make better commercial hiring decisions.
Sales hiring failure is one of the most preventable risks in an early-stage portfolio.
The first commercial hire at Seed or Series A is one of the most consequential decisions a founder makes. Hire too early, or against the wrong profile, and it does not just cost the salary.
It stalls the pipeline, burns the runway, and sets the business back six to twelve months at a stage when that time is hard to recover from. We have spent over a decade hiring, managing and scaling SaaS sales teams, and we have watched this play out more often than we would like.
We have also seen that it is almost always avoidable when the right experience is in the room before the search begins.
of startups that raised a seed round in early 2022 failed to reach Series A within two years
Source: Carta, State of Private Markets, 2025
Of B2B sales reps hit quota in 2024.
Source: Pavilion Pulse Report 2024
The average time for a new SaaS sales hire to reach full productivity in 2024, up from 4.3 months in 2020.
Source: The Bridge Group, 2024 SaaS AE Report
We have done the job your founders are hiring for.
Most recruiters start when a founder says they are ready to hire. We start earlier, by sense-checking whether the hire is the right next move at all.
Sometimes the answer is not yet, and we will say so, even when it delays the engagement. The result is a sharper brief, a smaller shortlist and a hire built for where the business actually is.
Experience behind Cosmic Partners
Cosmic Partners was founded by former SaaS sales leaders with over a decade of VP Sales experience across VC-backed businesses. We built commercial teams from scratch, navigated the shift from founder-led to scalable sales, and felt the pressure of a mis-hire at the worst possible moment in a growth cycle.
We have been in the room when the wrong hire nearly derailed a quarter. We use that experience to help your founders avoid the same costs. That is what we bring to your portfolio: operator-led commercial hiring expertise, not a generalist search firm replacing CVs.
Matt Codd, Co-Founder
Former VP Sales at VC-backed SaaS businesses
Talk to MattProtecting commercial execution across your portfolio.
Pick one founder where the first sales hire or GTM structure feels risky, and we will sense-check it with them. It is low effort for you and genuinely useful for them.
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