Helping founders sell - schedule your pro bono session

A 60-minute session to fix your founder-led sales. Learn how to sell, structure your process, and close deals without dilution.

Founders

60 mins

Pro bono

The impact you’ll see

You’ll build a sales motion that actually works, extend your runway, and get closer to PMF. Founders leave with better discovery skills, sharper demos, and a repeatable structure that builds confidence and closes deals without relying on hiring too early.

What you'll improve

This isn’t generic sales training. It’s focused coaching on how to sell as a founder. So, you can stop guessing, start closing, and turn sales into a real strength.
1
Structure
Repeatable sales process from discovery to close
2
Conversion
Higher conversion and less demo fatigue
3
Ownership
Confidence to lead your sales without transitioning from founder led sales too soon

Get founder-led sales working in 60 minutes

Take ownership of sales without hiring too soon.

Book now

Supporting you to build your sales playbook

Our GTM Review is for founders looking to build a repeatable sales motion, and for VCs look to support their portfolio.



From helping you to build your first sales playbook to advising you how to scale your commercial function, our GTM Review provides actionable advice from a SaaS sales expert.
Testimonial

“Unlike generic advice that’s hard to implement, you looked at what we were doing and gave straightforward, specific guidance tailored to our customers and the problems we had.”

Jonatan Marc Rasmussen
CEO & Co-founder, All Gravy

“It was great how quickly you understood our culture and some of the big gaps that we had in our sales process.”

Paul Humphreys
CEO, Student Crowd

“After listening to us, you advised us to stop offering free trials and that has worked really well for us. The GTM Review allowed us to learn from someone a lot more experienced in that area.”

Gordon Tveito-Duncan
CEO & Co-Founder @ GaiaLens

“I would rate you as the best sales coach that I’ve ever met in terms of the impact and value you generate from our interactions.”

Baran Ozkan
CEO, Flagright

“On our first conversation you helped map our sales process and how I can take somebody from discovery all the way to the end. It was really beneficial to do that on just our first call.”

Saeid Jamali
Founder & CEO @ Intellithing

More pro bono reviews

GTM Review

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Pinpoint what’s slowing your GTM. This session uncovers quick, tactical changes you can make right across your go-to-market strategy to drive momentum and hit your growth targets.

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Figure out who to hire next, and when. This session helps you avoid costly mis-hires by aligning your next commercial hire to what’s actually driving traction in your business.

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Post-raise

For Founders

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Just raised? Sense check where to spend, what to delay, and how to turn capital into traction without burning runway.

Prepare for funding

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Stop pitch-slapping VCs. Learn how to run a structured raise that builds momentum, attracts fit, and improves your valuation.