Playbooks, guides and insights on all things GTM for B2B tech founders

Why defining ICPs must be the first step in a founder’s sales strategy

A clear sales strategy starts with two big questions. Most founders skip them and end up selling to the wrong people entirely.

How to implement a powerful qualification process

So many founders waste time chasing the wrong leads. A solid framework stops that, but most skip this part and pay for it later.

Turning objections into opportunities

Most founders dread objections, but the best ones use them as fuel. One shift in approach can change your whole sales game.

How to build a winning sales culture

Great products don’t sell themselves. One thing separates high-growth startups from the rest, and it’s not what most technical founders expect.

Scaling your sales team: The SDR vs AE dilemma

The right hire can protect your runway, increase your valuation, and create the repeatability needed for scalable success. 

How to identify your trigger points for growth

Knowing your trigger points for growth is about mitigating the failure rate that comes with scaling a SaaS business.

Creating effective job descriptions

A bad hire can set you back months, if not years, in terms of growth and momentum.

The power of partner channels

When you get it right, partner channels can seriously accelerate your business growth.

How founders can master sales qualification in B2B tech startups  

Most founders chase too many leads. This guide shows how smarter qualification brings clarity, better customers, and a stronger sales pipeline.

Stop hiring blindly: The GTM diagnostic every founder needs 

Hiring isn’t about filling seats. It’s about building a machine that can reliably generate growth.

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