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Why early-stage founders must do things that don’t scale
The hands-on, non-scalable work is absolutely crucial in the early days of a business.
How to run an effective demo process
Most demos fall flat, not because of the product, but because of how they’re run. There's a smarter way to approach them that changes everything.
Why 95% of your sales opportunities are won (or lost) in discovery
Your job in discovery is to help them articulate their problems, understand their impact, and see how your solution can transform their business.
Why the SDR role is more important than ever for B2B tech startups
The SDR role isn’t just surviving, it’s evolving into a strategic growth function.
When to hire your first sales leader
Hiring your first sales leader can fuel growth or wreck momentum entirely. The difference comes down to timing, clarity, and one key mindset shift.
Why every founder should master outbound sales
Focus on finding the right people, building real relationships, and delivering value.
The art of negotiation
Good negotiation isn’t about winning at all costs. It’s about finding the right balance.
How to increase contract values
Do this well and you'll not just increase revenue, you’ll fundamentally change your company’s growth trajectory and valuation potential.
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