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Playbooks, guides and insights on all things GTM for B2B tech founders

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I’m a founder currently doing sales.
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Want to close more deals? Fix your discovery

Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.

20 January 2025

Want to close more deals? Fix your discovery
The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures

The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures

17 September 2025

How to build investor trust before you pitch with Brad Scott from Maven

How to build investor trust before you pitch with Brad Scott from Maven

13 August 2025

How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures

How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures

23 July 2025

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

22 May 2025

GTM support for founders

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When hiring, TAC is your TAM, this is why you need to know your total addressable candidates

When hiring, TAC is your TAM, this is why you need to know your total addressable candidates

Most hiring drags on for months because founders don’t know their Total Addressable Candidates. Here’s how to fix that.

22 October 2025

Why every B2B founder needs a backward sales plan (and how to build one)

Why every B2B founder needs a backward sales plan (and how to build one)

Stop chasing revenue and start reverse-engineering it. Build a backward sales plan that turns targets into daily, predictable actions.

15 October 2025

Why your best salespeople are walking out the door (and how to keep them)

19 September 2025

What sales data should early-stage founders track

16 September 2025

How mishiring destroys early stage B2B SaaS companies

20 August 2025

Angel or VC investment. What’s right for your B2B SaaS startup?

15 August 2025

Founder playbooks

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How to create your first sales playbook

9 April 2025

How to create your first sales playbook
Stop wasting time: Qualify leads like a pro

Stop wasting time: Qualify leads like a pro

6 February 2025

Want to close more deals? Fix your discovery

Want to close more deals? Fix your discovery

20 January 2025

Your first 90 Days of outbound: What to actually do

Your first 90 Days of outbound: What to actually do

6 January 2025

The VC perspective

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COSMIC CONVERSATIONS

From pitching to closing, straight from the source.

How to show traction that investors trust with Richard Harley at Blackfinch Ventures

How to show traction that investors trust with Richard Harley at Blackfinch Ventures

20 October 2025

The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures

17 September 2025

How to build investor trust before you pitch with Brad Scott from Maven

13 August 2025

How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures

23 July 2025

Founder events

Webinar

Sales webinar

Online

21 January, 2026

Dinner

Q1 Cosmic Collective Dinner

London, UK

29 January, 2026

Dinner

Q2 Cosmic Collective Dinner

London, UK

22 April, 2026

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GTM shorts: Quick takes from B2B growth experts

Why founders should lead sales until £1m ARR

Why founders should lead sales until £1m ARR

Richard Harley

Ventures Director, Blackfinch Ventures

Revenue speaks louder than any pitch

Revenue speaks louder than any pitch

Oli Hammond

Partner, Fuel Ventures

VC viewpoint: When to transition from founder-led sales

VC viewpoint: When to transition from founder-led sales

Kiran Mehta

Former VC

Your first steps to nailing your sales process

Your first steps to nailing your sales process

Scott Leese

Fractional CRO

Metrics that differentiate Seed & Series A businesses

Metrics that differentiate Seed & Series A businesses

Akshat Goenka

Partner, Moonfire Ventures

The role of AI in a revenue function

The role of AI in a revenue function

Mark Walker

Founder, Revved Up

Nobody cares about your product

Nobody cares about your product

Ben Miller

Fractional CRO

Stop trying to build perfection

Stop trying to build perfection

Anthony Rose

Co-Founder, Seed Legals

The importance of founder-led sales

The importance of founder-led sales

Kiran Mehta

Former VC

GTM Resources is where B2B tech founders come to get practical support to help grow revenue.

Whether you're still handling sales yourself, starting to hand things over, or managing a team, the content is broken down to match where you’re at, so you're not wasting time on stuff that doesn’t apply to you. Get playbooks, how-to guides, and honest advice to help you scale – and mitigate risk.

Recent

When hiring, TAC is your TAM, this is why you need to know your total addressable candidates
How to show traction that investors trust with Richard Harley at Blackfinch Ventures
Why every B2B founder needs a backward sales plan (and how to build one)
Q1 Cosmic Collective Dinner
Sales webinar

Content delivered by

close

Why founders should lead sales until £1m ARR

Richard Harley -

Ventures Director, Blackfinch Ventures

close

Revenue speaks louder than any pitch

Oli Hammond -

Partner, Fuel Ventures

close

VC viewpoint: When to transition from founder-led sales

Kiran Mehta -

Former VC

close

Your first steps to nailing your sales process

Scott Leese -

Fractional CRO

close

Metrics that differentiate Seed & Series A businesses

Akshat Goenka -

Partner, Moonfire Ventures

close

The role of AI in a revenue function

Mark Walker -

Founder, Revved Up

close

Nobody cares about your product

Ben Miller -

Fractional CRO

close

Stop trying to build perfection

Anthony Rose -

Co-Founder, Seed Legals

close

The importance of founder-led sales

Kiran Mehta -

Former VC