Playbooks, guides and insights on all things GTM for B2B tech founders

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Why post-raise urgency makes founders hire badly (and how to avoid it) 

Why post-raise urgency makes founders hire badly (and how to avoid it) 

Before early GTM hires after funding, read a short guide for SaaS founders on what to weigh so headcount decisions protect product focus and runway.

Why early sales traction is one of the most misleading signals in SaaS 

Why early sales traction is one of the most misleading signals in SaaS 

Why early SaaS wins can mislead: founder-led deals, free trials and networks mask repeatability. Learn to test signals to build a process then hire.

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21 January, 2026

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29 January, 2026

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22 April, 2026

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Why headcount is the silent startup killer

Why headcount is the silent startup killer

Edward Keelan

Partner, Octopus Ventures

Why founders should lead sales until £1m ARR

Why founders should lead sales until £1m ARR

Richard Harley

Ventures Director, Blackfinch Ventures

Revenue speaks louder than any pitch

Revenue speaks louder than any pitch

Oli Hammond

Partner, Fuel Ventures

Metrics that differentiate Seed & Series A businesses

Metrics that differentiate Seed & Series A businesses

Akshat Goenka

Partner, Moonfire Ventures

The role of AI in a revenue function

The role of AI in a revenue function

Mark Walker

Founder, Revved Up

Nobody cares about your product

Nobody cares about your product

Ben Miller

Fractional CRO

Stop trying to build perfection

Stop trying to build perfection

Anthony Rose

Co-Founder, Seed Legals

Why headcount is the silent startup killer

Edward Keelan -

Partner, Octopus Ventures

Why founders should lead sales until £1m ARR

Richard Harley -

Ventures Director, Blackfinch Ventures

Revenue speaks louder than any pitch

Oli Hammond -

Partner, Fuel Ventures

When to transition from founder-led sales

Kiran Mehta -

Former VC

Your first steps to nailing your sales process

Scott Leese -

Fractional CRO

Metrics that differentiate Seed & Series A businesses

Akshat Goenka -

Partner, Moonfire Ventures

The role of AI in a revenue function

Mark Walker -

Founder, Revved Up

Nobody cares about your product

Ben Miller -

Fractional CRO

Stop trying to build perfection

Anthony Rose -

Co-Founder, Seed Legals

The importance of founder-led sales

Kiran Mehta -

Former VC