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The founder’s guide to creating your first sales playbook
There’s one thing that makes founder-led sales easier to scale and most teams wait far too long to build it.
A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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How mishiring destroys early stage B2B SaaS companies
One bad hire can burn millions in missed pipeline and lost valuation. A breakdown of what goes wrong and how to fix it before it’s too late.
20 August 2025
Angel or VC investment. What’s right for your B2B SaaS startup?
Angel money gives you time. VC money gives you pressure. Here's how to choose the right fuel for the business you want to build.
15 August 2025
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GTM shorts: Quick takes from B2B growth experts
