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How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures
Clarity, traction and vision are what top VCs look for before backing a Series A startup
Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures
Ken Thomas shares how founders should pitch, spend capital, hire, and structure GTM to raise and grow with early-stage funding.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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Angel or VC investment. What’s right for your B2B SaaS startup?
Angel money gives you time. VC money gives you pressure. Here's how to choose the right fuel for the business you want to build.
15 August 2025
How to deal with being ghosted in sales
Ghosted by a prospect? This blog unpacks why it’s probably your sales process and how to fix it before it happens again.
21 July 2025
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