What stage are you at?
Explore content most relevant to you.
GTM expertise to help you master Founder led sales
Featured
How to build investor trust before you pitch with Brad Scott from Maven
Investor trust starts before the pitch. Build relationships, share updates and tailor your approach long before raising
How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures
Clarity, traction and vision are what top VCs look for before backing a Series A startup
The VC perspective
View moreCOSMIC CONVERSATIONS
From pitching to closing, straight from the source.
Founder led sales playbooks
View more
How to create your first sales playbook
Most founders wing it for too long. This guide shows how a sales playbook brings structure, clarity, and consistency before your first sales hire.
9 April 2025
Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
View more
Stop hiring for tomorrow and start hiring for today’s reality
Hiring too senior too soon kills momentum. Learn how to match your sales hire to your current stage and avoid the experience trap that burns cash.
20 November 2025
Why you need to coach (not just manage) sales teams
Learn why early-stage founders need to stop managing and start coaching their sales teams with 5 practical steps to improve performance and retention.
12 November 2025
Founder events
Find out more about upcoming events
Powered by
Cosmic Collective
GTM shorts: Quick takes from B2B growth experts
