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GTM expertise to help you master your Established Sales Team
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A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
20 January 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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Why you need to coach (not just manage) sales teams
Learn why early-stage founders need to stop managing and start coaching their sales teams with 5 practical steps to improve performance and retention.
12 November 2025
When hiring, TAC is your TAM, this is why you need to know your total addressable candidates
Most hiring drags on for months because founders don’t know their Total Addressable Candidates. Here’s how to fix that.
22 October 2025
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GTM shorts: Quick takes from B2B growth experts
