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GTM expertise to help you master your Established Sales Team
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A guide to onboarding your commercial hires
Founders often miss one crucial step after hiring their first sales rep. Getting this bit right can change everything.
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
The VC perspective
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From pitching to closing, straight from the source.
Founder led sales playbooks
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Stop wasting time: Qualify leads like a pro
Cut wasted time. Qualify leads properly, spot bad fits fast, and focus on deals that actually have a shot at closing.
6 February 2025
Want to close more deals? Fix your discovery
Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.
20 January 2025
Real Advice for Founders Who Want to Do More with Less Stress.
Founder led sales articles
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How mishiring destroys early stage B2B SaaS companies
One bad hire can burn millions in missed pipeline and lost valuation. A breakdown of what goes wrong and how to fix it before it’s too late.
20 August 2025
Don’t hire an SDR without reading this first
Ready to scale sales? Learn who to hire first, how to time it right and why the wrong sequence costs more than a high salary ever will.
23 June 2025
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