Playbooks, guides and insights on all things GTM for B2B tech founders

Sales recruitment for VC backed B2B tech companies

When is the right time for a VP of Sales?

Hiring your first sales leader too soon, or too late, can stall growth. The timing here is more nuanced than you might think.

Sales recruitment for VC backed B2B tech companies

The importance of founder-led sales

There's one underrated skill that separates struggling startups from those that scale fast. Most founders overlook it early on.

Discussing ideas at laptop

Why defining ICPs must be the first step in a founder’s sales strategy

A clear sales strategy starts with two big questions. Most founders skip them and end up selling to the wrong people entirely.

Explaining man

How to implement a powerful qualification process

So many founders waste time chasing the wrong leads. A solid framework stops that, but most skip this part and pay for it later.

Reaching to moon

Turning objections into opportunities

Most founders dread objections, but the best ones use them as fuel. One shift in approach can change your whole sales game.

Sales recruitment for VC backed B2B tech companies

How to build a winning sales culture

Great products don’t sell themselves. One thing separates high-growth startups from the rest, and it’s not what most technical founders expect.

Sales recruitment for VC backed B2B tech companies

Scaling your sales team: The SDR vs AE dilemma

The right hire can protect your runway, increase your valuation, and create the repeatability needed for scalable success. 

Sales recruitment for VC backed B2B tech companies

How to identify your trigger points for growth

Knowing your trigger points for growth is about mitigating the failure rate that comes with scaling a SaaS business.

Sales recruitment for VC backed B2B tech companies

Creating effective job descriptions

A bad hire can set you back months, if not years, in terms of growth and momentum.

Sales recruitment for VC backed B2B tech companies

The power of partner channels

When you get it right, partner channels can seriously accelerate your business growth.

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