Playbooks, guides and insights on all things GTM for B2B tech founders

Why your best salespeople are walking out the door (and how to keep them)

Great salespeople don’t quit for money alone. Learn the hidden reasons they walk and what to do to keep your top performers loyal.

What sales data should early-stage founders track

Technical founders often drown in dashboards when what really matters is keeping sales data simple enough to win customers and VCs.

How mishiring destroys early stage B2B SaaS companies

One bad hire can burn millions in missed pipeline and lost valuation. A breakdown of what goes wrong and how to fix it before it’s too late.

Angel or VC investment. What’s right for your B2B SaaS startup?

Angel money gives you time. VC money gives you pressure. Here's how to choose the right fuel for the business you want to build.

How to deal with being ghosted in sales

Ghosted by a prospect? This blog unpacks why it’s probably your sales process and how to fix it before it happens again.

Why understanding sales motivations is critical for B2B tech founders

If your sales team feels flat, this blog shows how uncovering personal motivations can turn average performers into revenue drivers.

Don’t hire an SDR without reading this first

Ready to scale sales? Learn who to hire first, how to time it right and why the wrong sequence costs more than a high salary ever will.

Value-Based Selling: It’s sales without the selling

Most founders lose deals by skipping real discovery and pitching features. Value is built when buyers trust you to solve the problems they care about.

How to judge a great sales candidate for your startup

How to spot and hire startup-ready sales talent: focus on grit, coachability, curiosity, ownership mindset, and stage fit over impressive resumes.

How to be an effective sales leader as a founder

Why founders must lead sales early, act like a CRO, and build structure before handing off to a sales team.

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