Playbooks, guides and insights on all things GTM for B2B tech founders

How to show traction that investors trust with Richard Harley at Blackfinch Ventures

Earn investor trust with repeatable revenue healthy margins early retention and founder led sales that prove your engine works.

The seed checklist VCs use from Oli Hammond, Partner at Fuel Ventures

Oli Hammond of Fuel Ventures breaks down what makes a founder investable and the metrics that matter most at seed

How to build investor trust before you pitch with Brad Scott from Maven

Investor trust starts before the pitch. Build relationships, share updates and tailor your approach long before raising

How to stand out to Series A investors with Freddie Kalfayan at Smedvig Ventures

Clarity, traction and vision are what top VCs look for before backing a Series A startup

Why most founders fail at fundraising: Insights from Kenneth Thomas at BackFuture Ventures

Ken Thomas shares how founders should pitch, spend capital, hire, and structure GTM to raise and grow with early-stage funding.

How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire

Mattias of Moonfire shares actionable insights on founder traits, pitching strategies, and scaling B2B SaaS companies from seed to growth stage.

Why we’re lacking good investment ready businesses: David Levine at Manchester Angels

David Levine on why UK startups struggle to raise, what investors really look for, and why GTM strategy matters more than most founders realise.

What makes a pre-seed startup fundable? Insights from Ollie at Concept Ventures

Ollie from Concept Ventures on what they look for in pre-seed founders, GTM signals that matter and why founder-led sales lasts longer than you think.

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