Why Sales Should Be a Founder’s Priority

Many founders shy away from sales, believing it’s something to delegate as soon as possible. However, in the early stages, nobody understands the product and its value proposition better than the founder. Investors often back founders who can sell, not just to customers but also to investors, partners, and employees. Sales is about storytelling, negotiation, and persuasion—skills that apply far beyond closing deals.

The SDR Role: The Backbone of B2B Tech Startups

For B2B startups, the role of the Sales Development Representative (SDR) has become more crucial than ever. SDRs are responsible for outbound prospecting, qualifying leads, and setting up meetings for account executives. A strong SDR function can accelerate pipeline growth, shorten sales cycles, and provide crucial insights into market demand.