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Playbooks, guides and insights on all things GTM for B2B tech founders

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I’m a founder currently doing sales.
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Want to close more deals? Fix your discovery

Nail your discovery calls, ask smarter questions, and uncover real buyer needs so your product becomes the obvious choice.

20 January 2025

Want to close more deals? Fix your discovery
Founders: You’re selling change, not a product

Founders: You’re selling change, not a product

9 April 2025

The founder’s guide to creating your first sales playbook 

The founder’s guide to creating your first sales playbook 

25 March 2025

A guide to onboarding your commercial hires

A guide to onboarding your commercial hires

11 March 2025

Why 95% of your sales opportunities are won (or lost) in discovery

Why 95% of your sales opportunities are won (or lost) in discovery

12 November 2024

GTM support for founders

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Why your enterprise sales strategy shouldn’t rely on free trials

Why your enterprise sales strategy shouldn’t rely on free trials

Free trials hurt enterprise sales; focus on paid trials, proof of concepts, and full commitment instead of giving prospects an easy way out.

25 April 2025

Why founders need to bring the whole GTM together

Why founders need to bring the whole GTM together

Founders must align all GTM teams early, share revenue goals, meet weekly, use one CRM, unify messaging, and focus efforts to drive faster growth.

25 April 2025

Founders: You’re selling change, not a product

9 April 2025

The founder’s guide to creating your first sales playbook 

25 March 2025

How to master enterprise sales

18 March 2025

A guide to onboarding your commercial hires

11 March 2025

Founder playbooks

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A guide to creating your first sales playbook

9 April 2025

A guide to creating your first sales playbook
Stop wasting time: Qualify leads like a pro

Stop wasting time: Qualify leads like a pro

6 February 2025

Want to close more deals? Fix your discovery

Want to close more deals? Fix your discovery

20 January 2025

Your first 90 Days of outbound: What to actually do

Your first 90 Days of outbound: What to actually do

6 January 2025

The VC perspective

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COSMIC CONVERSATIONS

From pitching to closing, straight from the source.

How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire

How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire

24 April 2025

Why we’re lacking good investment ready businesses: David Levine at Manchester Angels

13 March 2025

What makes a pre-seed startup fundable? Insights from Ollie at Concept Ventures

6 February 2025

Founder events

Dinner

Q2 Cosmic Collective Dinner

London, UK

18 June, 2025

Webinar

Sales webinar

Online

9 July, 2025

Dinner

Q3 Cosmic Collective Dinner

London, UK

24 September, 2025

Dinner

Q4 Cosmic Collective Dinner

London, UK

10 December, 2025

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60 second sales tips

GTM Resources is where B2B tech founders come to get practical support to help grow revenue.

Whether you're still handling sales yourself, starting to hand things over, or managing a team, the content is broken down to match where you’re at, so you're not wasting time on stuff that doesn’t apply to you. Get playbooks, how-to guides, and honest advice to help you scale – and mitigate risk.

Recent

Why your enterprise sales strategy shouldn’t rely on free trials
Why founders need to bring the whole GTM together
How to build, sell and scale your SaaS business with Mattias Ljungman, founder of Moonfire
A guide to creating your first sales playbook
Founders: You’re selling change, not a product

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VC viewpoint: When to transition from founder-led sales

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Your first steps to nailing your sales process

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Metrics that differentiate Seed & Series A businesses

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The role of AI in a revenue function

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Nobody cares about your product

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Stop trying to build perfection

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The importance of founder-led sales